Thursday, March 03, 2005

You've Gotta Give Her Credit

Hey, I read the Christopher Byron book Martha Inc (2002 Wiley) just like everyone else. I get what a mess she is -- control freak, perfectionist, unable to delegate or let go, unable to maintain personal relationships, ambitious, grasping. Byron wasn't very flattering in his description of Stewart and how she got where she is today, figuratively. Which made all kinds of sense when she ended up where she really is today, literally, in her last days at Camp Cupcake serving a prison sentence for lying to federal investigators in a very questionable stock deal.

But if you learned anything from the Byron book it's that Martha Stewart is very good at one thing in particular -- reinventing Martha Stewart. She's done it before and in a strange way, I'm happy to see her doing it again. She's taken what could have been a career ending disaster and turned it into a prime business move with a sympathetic press, a stock price on the rise, and a strong financial base. Sure, there are still a lot of questions about her company, her true rehabilitation, and whether or not her new career will work, but if I learned anything from Martha Inc it's that she'll figure out a way to claw her way back to the top -- and I mean that in the nicest of ways. Great article in Newsweek on Martha and her new life. Love her or hate her, you've got to give her a lot of credit. She gets out of jail at the end of this week.

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